Blaq Street runs corporate digital marketing training, led by Atul Jain. Four hours in person on one subject — digital marketing strategies, agency evaluation, or process and efficiency advisory — delivered at your office to the people who run and approve the work. Company teams only; we do not run open batches for individuals.
Most digital marketing training teaches execution to beginners. This does not. A session is booked by a company for its own team, and the four hours go on the strategy decisions and process problems that team is already stuck on.
A session covers one subject for the full four hours, worked through with your own campaigns and vendors on the table.
Where the money goes, what each channel is for, and how the mix should change as the business changes.
Module DetailPitches, scopes, retainers and reports — reviewed against your current partner’s last three months.
Module DetailBriefing, approvals and handoffs between marketing, sales and the agency — and the steps to remove from each.
Module DetailThe framework is the same in every room. The examples, benchmarks and vendor questions change by sector.
Marketplaces, own site, and the split between them.
Seasonal calendars, catalogue scale, and returns.
Long consideration cycles and high-ticket carts.
Local demand, delivery platforms, and repeat rate.
Claims discipline and platform restrictions.
Lead quality over lead volume.
Cost per qualified site visit.
Long funnels and the sales-marketing handoff.
In-house teams running channels themselves, or managing an agency day to day.
Anyone signing off on marketing spend who wants to question a report properly.
Teams downstream of marketing who carry the leads and the listings.
It was a pleasure working with Atul on a short conversion rate optimization project for our site www.drvaidya.com. His organized approach and attention to detail helped us improve some metrics. Although the COVID 19 situation got in the way, we hope to work with Atul again soon!
Atul always brought his keen marketing and analytical skills to the table and was an excellent leader and ‘doer’ in any team situation. His many years as a senior business practitioner were evident in the way he approached tasks and achieved his outcomes.
Atul has been instrumental in helping our team optimize our digital strategies and processes. His practical guidance and structured approach helped us improve our lead management and significantly strengthen our lead-to-sales conversion process.