D2C & Retail
Marketplaces, own site, and the split between them.
What We Look At
Marketplace vs. own-site margin
Discount dependence
Repeat purchase rate
Training Programs
Fashion & Lifestyle
Seasonal calendars, catalogue scale, and returns.
What We Look At
Catalogue-level reporting
Season launch calendars
Return rate by channel
Training Programs
Home & Interiors
Long consideration cycles and high-ticket carts.
What We Look At
Assisted-sale attribution
Showroom and online overlap
Lead-to-quote timelines
Training Programs
Food & Beverage
Local demand, delivery platforms, and repeat rate.
What We Look At
Store-level targeting
Platform vs. own channel
Subscription and repeat offers
Training Programs
Health & Wellness
Claims discipline and platform restrictions.
What We Look At
Ad policy and claims review
Practitioner-led content
Consultation funnels
Training Programs
Education
Lead quality over lead volume.
What We Look At
Counsellor follow-up loop
Cost per enrolled student
Intake-cycle planning
Training Programs
Real Estate
Cost per qualified site visit.
What We Look At
Lead qualification criteria
Micro-market targeting
Channel-partner overlap
Training Programs
B2B & Services
Long funnels and the sales-marketing handoff.
What We Look At
Definition of a qualified lead
Content in the buying cycle
Pipeline reporting both teams accept
Training Programs
