Every session runs for four hours, in person, at your office, on a single subject. Sessions are booked by companies for their own teams — no open batches, no individual enrolments. The framework is fixed; the material worked through is your own.
Where the money goes, what each channel is for, and how the mix should change as the business changes.
Pitches, scopes, retainers and reports — reviewed against your current partner’s last three months.
Briefing, approvals and handoffs between marketing, sales and the agency — and the steps to remove from each.
One trainer, one room, one subject, your team. Bring live campaigns, agency decks and last quarter’s numbers — the session works on those, not on a case study.
Forty-five minutes on how your team runs this subject now — current spend, current partner, current process.
The working model for the module you picked, with the benchmarks to judge it against.
The framework applied to your own campaigns, agency decks and last quarter’s numbers.
Fifteen minutes.
What changes, who owns it, and by when — agreed in the room.
A written summary of those decisions, sent within two working days.
No. A session is booked by a company for its own team. The four hours are spent on that team’s own strategy and process problems, not on teaching execution basics to a mixed audience.
Yes. Each module is its own four-hour session, run on a separate day.
The session works best between eight and twenty-five people. Above that it becomes a lecture rather than a working session.
No. The four-hour format is in-person, at your office. The working session depends on people arguing across a table.
Last quarter’s channel numbers, your current agency’s monthly report, and one live brief. Nothing is prepared in advance beyond that.
You pick one of the three modules and the four hours stay on it. The examples worked through are your own campaigns, vendors and approval flow.
A workbook, a channel checklist, and a written summary of the decisions agreed in the room, sent within two working days.